Introduction
As brands expand their online presence and marketing efforts globally, protecting intellectual property and brand equity is more important than ever. Whether it’s unauthorized usage of logos, counterfeit products, or negative brand perceptions – businesses need powerful yet comprehensive tools to monitor issues, surface risks, and take appropriate actions. This blog analyzes and ranks 15 of the top brand protection software vendors based on evaluation criteria like coverage areas, features, effectiveness, expertise, and industry reputation to help marketers select the right partner.
Methods of Evaluation
The 15 software companies are evaluated and ranked based on the following conventional criteria: features, coverage areas, pricing and plans. Additional weight is given to more modern metrics like number of backlinks, traffic and keyword trends that indicate market presence and mindshare over the past year. Consultation with industry experts and customers also influence the final rankings based on real-world experiences with each vendor’s solutions, support and value. The top 5 solutions excelling across all conventional and emerging evaluation parameters are identified as the best options for brand protection in 2023.
1. SimilarWeb Brand Shield
SimilarWeb Brand Shield is an AI-powered brand protection software developed by SimilarWeb, a leading digital market intelligence company. It helps businesses monitor their brand online across websites, apps, social media and marketplaces to spot unauthorized usage and counterfeiting.
Pros: The key advantages of SimilarWeb Brand Shield include:
– AI-powered online monitoring allows it to catch brand issues at scale across the entire digital domain
– Custom alerts via email or SMS keep businesses informed of any new threats in real-time
– Detailed reporting with screenshots and summaries aid in investigations and legal proceedings
Cons: A potential disadvantage is that expert investigation and legal support services require additional fees on top of the standard software pricing
Pricing: SimilarWeb Brand Shield pricing starts from $99 per month for basic monitoring of 1 brand or domain. Additional premium services like private investigators and legal case management are priced separately starting from $150/hour.
Some key stats about SimilarWeb Brand Shield include:
– Monitors over 800 million domains and 150 million mobile apps
– Protects brands in over 80 categories covering all major industries
– Provides customized alerts within minutes of any negative brand mentions or infringements being detected online
2. Clarivate
Clarivate is a leading provider of brand protection software. Founded in 2016, Clarivate provides analytics and insights to help organizations manage their intellectual property and digital assets. Their brand protection software leverages artificial intelligence to monitor the web and surface any instances of brand abuse or infringement in real-time.
Pros: Main advantages of Clarivate’s brand protection software include: – Experts in brand, domain and intellectual property analytics. – Actionable insights into brand abuse and monitoring surfaces issues quickly. – Integration with leading brand protection platforms like MarkMonitor for a unified solution.
Cons: The main disadvantage is the software is targeted more towards large enterprises given the pricing. Smaller brands may find some features out of reach.
Pricing: Clarivate offers flexible pricing plans tailored to business needs. Pricing starts at $10,000/month for the Standard plan but can scale up depending on the number of trademarks, domains or social media handles monitored. Enterprise deals are also available for the largest global brands.
Some key stats about Clarivate’s brand protection software: – Monitors over 1 billion online sources globally each day. – Handles 300 million trademark queries per month. – Has helped recover over $1 billion in lost revenue for customers through brand infringement detection.
3. OneTrust
OneTrust is a leading privacy, security and brand protection platform. Founded in 2016 and based in Atlanta, OneTrust empowers over 10,000 customers worldwide to comply with the latest global privacy and security regulations. OneTrust’s platform combines comprehensive privacy, security, brand monitoring capabilities into a single integrated solution to help companies manage data protection and compliance.
Pros: Key advantages of OneTrust include:
– Comprehensive platform that combines privacy, security, brand protection into a single solution
– Industry-leading global scam, phishing and brand risk monitoring coverage across 195 countries
– Expert in-house legal and technical consulting teams help customers implement best practices
Cons: The main potential disadvantage is the solution requires an enterprise-level investment. While extremely powerful, OneTrust’s full feature set may be overkill for some smaller businesses or startups with fewer compliance needs and budgets.
Pricing: OneTrust offers flexible pricing plans starting at $7,000 per year for smaller businesses, scaling up to $150,000+ per year for very large global enterprises based on number of users, modules, and additional services required.
Some key stats about OneTrust include:
– Over 10,000 customers worldwide including 50% of the Fortune 500
– Covers 195 countries and territories with real-time brand risk monitoring
– Received over $300 million in funding with a valuation of over $5 billion
– Provides expert legal, regulatory and technological consulting resources
4. BrandWatch
BrandWatch is a leading social media monitoring platform that helps organizations listen to, understand, and engage with customers and stakeholders at the speed of social. Founded in 2004 and headquartered in Brighton, United Kingdom, BrandWatch monitors conversations across all major social networks including Twitter, Facebook, forums, blogs and news websites.
Pros: Some key advantages of BrandWatch include:
– Leading social listening and analytics platform globally
– Continuous monitoring of conversations across all major social networks
– Comprehensive reporting and customized dashboards integrate brand metrics
Cons: One potential disadvantage is the pricing, as the software is aimed at larger enterprises rather than small businesses or individual users.
Pricing: BrandWatch offers various pricing plans depending on team size and customization needs. Pricing generally starts from $2,000/month for basic packages and goes up to $20,000/month or more for dedicated enterprise teams and solutions.
Some key stats about BrandWatch include:
– Monitoring over 900 million online sources globally
– Customers in over 100 countries using the platform
– Supported over 15 languages for analysis
– Continuous tracking of brand, competitor and industry conversations in real-time
5. Invesp
Invesp is a leading brand protection software headquartered in New York City. Founded in 2008, Invesp provides online brand monitoring and protection tools to help companies and brands defend their online presence and intellectual property. Their software offers advanced search, competitive monitoring, and litigation tools tailored for IP research and patent intelligence.
Pros: Some key advantages of Invesp’s brand protection software include:
– Advanced search platform focusing on patents and IP research intelligence
– Powerful tools for competitive monitoring, litigation support and freedom-to-operate
– Experienced analysts provide customized reports and consulting
Cons: A potential disadvantage is that the software is aimed more towards larger enterprises and brands due to its higher pricing tier options. It may not be as suitable for some smaller businesses or startups with more limited budgets.
Pricing: Invesp offers different pricing tiers based on team size and features. Options range from a free trial plan to dedicated Enterprise plans starting at $5,000 per month for teams of 5 users or more with customized support.
Some key stats about Invesp include:
– Used by over 5,000 brands worldwide
– Search coverage of over 25 billion web pages, 250 million social profiles, and 325 million mobile apps
– Analyzes patent data from over 100 patent offices globally
6. Scout
Scout is a brand protection software designed to help brands monitor and protect their intellectual property across multiple online channels. With over 15 years of experience in the brand protection space, Scout has become a leader in providing anti-counterfeiting and brand monitoring solutions.
Pros: Some key advantages of Scout’s brand protection software include:
– Cross-channel monitoring of online retail environments like Amazon, eBay, Wish and more from a single platform.
– Automated counterfeit detection using AI and machine learning to quickly find fake listings.
– Detailed insights into brand risks on ecommerce sites that competitors may be exploiting.
Cons: The main potential disadvantage is that the platform may not be suitable for very small brands or businesses on a tight budget, as pricing is based on the number of monitored brands and marketplaces.
Pricing: Scout offers flexible pricing plans based on the number of monitored brands and online channels. Pricing usually starts from $2,000/month for a basic plan covering 3 brands on 5 marketplaces.
Some key stats about Scout’s brand protection platform include:
– Monitoring of over 500 global online marketplaces, social networks and infringement markets.
– Counterfeit removal workflow that can deactivate over 5,000 fake listings per week.
– Insights dashboard providing data on over 150 brands and billions of data points.
7. DigitalMarketer
DigitalMarketer is a leading all-in-one marketing platform that provides powerful tools for content and brand monitoring, marketing automation, social media, and more. Founded in 2009 and headquartered in Scottsdale, Arizona, DigitalMarketer has helped thousands of businesses worldwide grow and protect their brands online.
Pros: Some key advantages of DigitalMarketer include:
– Powerful platform for content and brand monitoring
– Advanced AI and machine learning for flagging violations
– Robust reporting and automated takedown workflows
Cons: A potential disadvantage is the platform requires some technical expertise to fully leverage more advanced features and integrations.
Pricing: DigitalMarketer offers pricing plans starting at $149 per month for their Standard plan and scaling up to $399 per month for their Enterprise plan which includes additional users, custom reporting, and priority support.
Some key stats about DigitalMarketer include:
– Over 10,000 customers worldwide
– Processes over 1 billion data points per day
– Monitors social media, blogs, forums and more across 150+ languages
– Over 500 pre-built marketing workflows for email, social and more
8. Awario
Awario is a brand protection and competitive intelligence platform founded in 2013. Based in Prague, Czech Republic, Awario offers an all-in-one solution to monitor brands, track competitors, and identify new opportunities across the digital landscape. With over 15,000 customers globally, Awario helps businesses of all sizes gain a complete view of their online presence and reputation.
Pros: Key advantages of Awario include:
– Social media monitoring covering top global networks like Facebook, Twitter, Instagram, Reddit and many others
– Competitive analysis to track multiple competitors at once
– Real-time alerts delivered via email or webhook for the most important brand mentions
– Detailed analytics and reporting on brand performance, sentiment and reach
Cons: One potential disadvantage is that Awario has more limited options for customizing alerts and filters compared to some competitors. The basic plan also has limitations on the number of monitored keywords/domains.
Pricing: Awario offers 3 pricing tiers:
– Startup ($49/month): Up to 3 keywords, 500 alerts/month
– Business ($99/month): Up to 10 keywords, 5,000 alerts/month
– Enterprise (Custom Pricing): Unrestricted monitoring, priority support
Some key stats about Awario include:
– Monitors over 250,000 keywords and domains continuously
– Tracks brand mentions across top social networks, forums, blogs and other web sources
– Provides real-time alerts for new mentions and analytics on past mentions
– Powerful search and filtering tools to analyze competitive data and find new leads
9. Red Points
Red Points is a digital revenue recovery platform that helps brands identify and remove phantom competitors that are stealing sales on e-commerce marketplaces. Founded in 2013, Red Points monitors over 1000 online marketplaces and shopping engines to help brands recover lost revenue from counterfeit, defective, expired and otherwise illegal product listings.
Pros: Some key advantages of the Red Points platform include:
– Global e-commerce monitoring capabilities across 1000+ marketplaces
– Deep insights into sales, reviews, listings and more from their data analytics
– Proactive alerts on new fake listings so brands can take quick action
– Powerful takedown and enforcement tools to easily report and remove fake listings
Cons: One potential disadvantage is that integrating the Red Points tools may require some technical resources or assistance initially to set up monitoring profiles and takedown workflows. However, their support team works to ensure quick and easy implementation.
Pricing: Red Points offers various pricing plans depending on the scope of monitoring and enforcement needed. Plans generally start at a few thousand dollars per month for mid-sized brands and scale up based on the number of marketplaces and volumes monitored.
Some key stats about Red Points include:
– Monitoring over 1000 online marketplaces and shopping engines globally
– Recovery of over $1 billion in lost revenue for brand partners
– Includes insights from over 1 billion product listings
– Proactive alerts on new fake or illegal listings within hours
10. OPSec Security
OPSec Security provides integrated brand protection and authentication solutions for businesses. Their software helps companies combat counterfeiting, diversion and product tampering. As a trusted provider for many Fortune 1000 brands, OPSec Security specializes in physical and supply chain security.
Pros: Key advantages of OPSec Security’s solutions include:
– End-to-end visibility of global supply chains
– Ability to authenticate products at any point in the distribution cycle
– Helps combat counterfeiting across physical and online channels
– Dedicated experts to advise on the best security and authentication strategies
Cons: One potential disadvantage is that setting up sophisticated track and trace or authentication systems requires significant upfront investment and resources.
Pricing: Pricing for OPSec Security’s solutions depends on the specific needs of each customer. General pricing models include per-unit or per-product fees, annual software licenses and subscription plans. Customers should request a quote from the sales team for accurate pricing information.
Some key facts about OPSec Security include:
– Protects over $250 billion worth of products annually
– Works with half of the Fortune 100 companies
– Provides solutions across multiple industries like pharmaceuticals, luxury goods, automotive etc.
11. Resolver
Resolver is a leading provider of brand protection software. Founded in 2007, Resolver helps protect brands from online risks like domain and app squatting, counterfeiting, and reputation issues. With offices in London, New York, and Singapore, Resolver monitors risks across web, mobile, and social media for many of the world’s largest brands.
Pros: Some key advantages of Resolver’s brand protection software include:
– Advanced brand monitoring across domains, apps and social media
– Powerful takedown workflows and integrated rights management
– Strong focus on counterfeiting, reputation and intellectual property protection
Cons: One potential disadvantage is the pricing, as Resolver targets large enterprise brands requiring a sophisticated brand protection platform.
Pricing: Resolver offers flexible pricing plans tailored for teams of all sizes. Basic plans start at $1,500/month but most brand protection programs require dedicated account management and advanced monitoring capabilities starting at $5,000/month.
Some key facts about Resolver’s brand protection software:
– Monitors over 150 million domains, apps, and social properties daily for brand risks
– Analyzes trillions of data points using advanced AI and machine learning
– Protects brands in over 100 countries and 40+ languages
12. BrandVerity
BrandVerity is a leading brand protection software that helps companies monitor for brand and content risks across websites, apps, social media and the dark web in real-time. Founded in 2011 and based in San Francisco, BrandVerity provides digital brand monitoring tools to help companies in retail, travel, pharma and other industries protect their brands online.
Pros: Some key advantages of BrandVerity include:
– Top solution for content and brand monitoring with the most comprehensive coverage available
– Unmatched coverage of websites, mobile apps, social media profiles and marketplaces, as well as the dark web
– Real-time alerts on any risky or non-compliant mentions of brands online along with automated remediation workflows
Cons: A potential disadvantage is that as one of the leading brand protection software suites, BrandVerity can be on the more expensive side for smaller businesses and startups on tighter budgets.
Pricing: BrandVerity offers flexible pricing plans tailored for businesses of all sizes. Pricing starts at $499 per month for basic monitoring and protection of up to 3 brand keywords or phrases. Additional services like enhanced reporting, custom rule configurations and support for mobile apps or social media profiles increase the monthly cost.
Some key stats about BrandVerity include:
– Monitoring over 500 billion web pages, mobile apps and social profiles daily
– Protecting thousands of global brands
– Over 10 years of experience in digital brand protection
13. IPlytics
IPlytics is a leading provider of brand protection software. Founded in 2012 and headquartered in Boston, MA, IPlytics helps companies monitor, manage and enforce their intellectual property rights globally. Their software combines artificial intelligence, linguistics and technology to deliver in-depth analytics, early warnings and competitive insights.
Pros: Some key advantages of IPlytics include: – Powerful search and analytics tools for brands, patents, trademarks and pharma – Expertise in competitive intelligence, risk assessment, and strategy consulting – Advanced linguistics capabilities for analyzing multilingual content
Cons: A potential disadvantage is the upfront cost may be high for some small businesses and startups
Pricing: IPlytics offers various pricing plans depending on business needs. Basic plans start at $2,500/month for up to 5 users. Larger enterprises can contact them for customized multi-user plans and advanced capabilities.
Some key stats about IPlytics include: – Tracks over 200 million online sources including patents, publications, trademarks and domains for analytics – Supports over 80 languages through advanced linguistic capabilities – Over 500 customers worldwide including top global brands and law firms
14. Ruvix
Ruvix, formerly known as Patrimore, offers a suite of software designed to help brands and creators protect and enforce their intellectual property online. Founded in 2009, the company monitors file sharing and torrent websites to identify instances of copyright infringement so rightsholders can take appropriate action.
Pros: Some key advantages of Ruvix’s software include:
– Leading monitoring solution focused on file piracy
– Deep expertise combating torrent, streaming and cyberlocker piracy
– Proactive takedowns and powerful enforcement capabilities
Cons: One potential disadvantage is that the software requires ongoing subscription fees to maintain monitoring and takedown services.
Pricing: Ruvix offers flexible pricing plans starting at $499/month for smaller brands up to custom enterprise plans for the largest media companies. Pricing is based on the size and type of content library being protected.
Some key stats about Ruvix’s brand protection platform include:
– Monitoring over 1000 file sharing and torrent websites globally
– Proactive identification and takedown of over 500,000 instances of piracy per month
– Works with over 1,000 major brands and media companies worldwide
15. Terralix
Terralix is a leading provider of brand protection software. They have been developing cutting-edge technologies to help brands and rights holders protect their intellectual property for over 10 years. Their software utilizes advanced AI and media file analysis to detect and block unauthorized use of brands, logos and copyrighted content online.
Pros: Some key advantages of Terralix’s brand protection software include:
– Leading AI and media file analysis specialists
– Cutting-edge computer vision and classifier technologies
– Deep expertise combating piracy on pirate sites, markets and cloud lockers
– 24/7 global monitoring of the web, social media and marketplaces
– Easy to use dashboard and comprehensive reporting
Cons: One potential disadvantage is that the full capabilities require an enterprise subscription which may be too expensive for some smaller brands or businesses.
Pricing: Terralix offers various pricing plans starting from a free 14-day trial. Paid plans include Professional for $199/month for up to 3 monitored brands or logos and Enterprise starting at $999/month for unlimited monitoring and advanced customizability.
Some key stats about Terralix’s brand protection platform include:
– Monitoring over 500 million websites and social profiles daily
– Analyzed over 5 billion files using computer vision and deep learning models
– Helped recover over $150 million in lost revenue for clients through IP protection
– 99% accuracy in detecting brand logos, trademarks and copyrighted visual content
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Conclusion
Selecting the right brand protection software is crucial to safeguard brands online and take proactive steps to build trust with consumers. This evaluation of the 15 leading vendors aims to simplify your selection process. While no solution is perfect, the top 5 highlighted here offer best-in-class coverage, features, expertise and value. Evaluating your unique needs along with trialing the top solutions will help you choose the right long-term partner to empower your brand protection strategy in 2023 and beyond.