The 15 Most Effective Customer Data Platforms (CDPs) for Delivering personalized Experiences in 2023

The 15 Most Effective Customer Data Platforms (CDPs) for Delivering personalized Experiences in 2023

Analytics > Customer Data Platform (CDP)Reading Time: 14 minutes

This blog post evaluates the top 15 customer data platforms on the market based on their capabilities for collecting, unifying and activating customer data to deliver personalized experiences across marketing, sales and service.

IntroductionAs customer expectations for personalized experiences continue to rise, having a robust customer data platform (CDP) has become essential for most companies. A CDP allows organizations to gather customer data from various sources, cleanse and unify this...