Introduction
In today’s highly competitive business landscape, access to high quality contact data is essential for sales and marketing teams to efficiently target prospects, personalize outreach and close more deals. However, manually researching companies and individuals can be time consuming. Email enrichment tools solve this problem by providing contact databases that can be searched to pull up emails, phone numbers and other essential information. This guide evaluates 15 of the leading email enrichment tools based on key capabilities and pricing to help you choose the right one.
Methods of Evaluation
Each tool is evaluated based on the following criteria: contact database size and depth of profiles, search and filtering capabilities, integration with CRMs and marketing automation platforms, email verification and validation tools, pricing and quality of the free plans. In addition, factors like number of backlinks, referral traffic and keyword trend over the past year on keywords related to the tools are used to further assess popularity and market dominance.
1. LinkedIn Sales Navigator
LinkedIn Sales Navigator is a software as a service (SaaS) tool that helps sales professionals find and connect with the right professionals on LinkedIn. By integrating directly with the LinkedIn network, Sales Navigator allows searching for profiles based on different criteria like company, role, school, skills etc. and get in touch with valuable contacts.
Pros: Some key advantages of LinkedIn Sales Navigator include:
– Search LinkedIn’s extensive network directly for prospects based on given criteria
– Filters search results by job roles, current employers, schools, geographic locations etc. for targetted outreach
– dashboard and tracking features help monitor prospect engagement and follow up processes
– Integration with popular CRM and sales tools provides a centralized platform for key sales workflows
Cons: The key disadvantage is that to get the most value from Sales Navigator, one needs to be an active user of LinkedIn regularly engaging with profiles and building connections. Without extensive use of LinkedIn itself, the tool may not provide significant benefits.
Pricing: LinkedIn Sales Navigator offers various pricing plans starting from $99/month for an individual license to enterprise team licenses priced based on number of users. They also have a free trial option to explore the tool before committing to a paid subscription.
Some key stats about LinkedIn Sales Navigator include:
– Over 90 million professionals actively using LinkedIn every month
– Access to over 750 million professionals on LinkedIn’s network
– It has tools for advanced searching, filtering and tracking of profiles
– Integrates with CRM systems like Salesforce, Microsoft Dynamics etc.
2. Crunchbase
Crunchbase is a web-based platform that provides information on companies, organizations, and investments. Founded in 2007, Crunchbase aims to build the most comprehensive database of the world’s startup and venture capital ecosystem. It collects data on companies, people, funding, news, and other components to provide in-depth insights.
Pros: Some of the key advantages of using Crunchbase include:
– Detailed data on both public and private companies worldwide
– Comprehensive funding and acquisition activity data going back over a decade
– Great platform for researching technology startups and emerging trends globally
– Basic company and profile information is free to access without a subscription.
Cons: One potential disadvantage is that the data is user-submitted and not always verified, so errors or inaccuracies can exist in some company profiles or details.
Pricing: Crunchbase offers both free and paid subscription plans. The free basic access allows searching profiles and accessing basic company information. Paid professional plans starting at $99/month provide additional features like analytics, advanced search filters, and downloadable reports.
Some key stats about Crunchbase include:
– Over 5 million companies profiles in the database
– Data on over 4 million investments totaling over $2 trillion
– Over 2 million people profiles in the system
– Over 90,000 funding rounds added annually
– Acquisition data on over 150,000 M&A deals.
3. ZoomInfo
ZoomInfo is a leading go-to-market intelligence platform providing solutions for organizations of all sizes to acquire the right customers. With access to over 420 million professional and business contacts globally, ZoomInfo helps sales and marketing teams find, connect, and engage with the best buyers worldwide.
Pros: Main advantages of using ZoomInfo include:
– Vast databases of contacts from across the world to find new customers
– AI-powered tools for advanced lead and prospect research and scoring
– Robust API functionality for easy integration with other tools in the stacks
– Valuable for enterprise sales teams looking to streamline processes at scale
Cons: One potential disadvantage is the pricing, as ZoomInfo plans start at $80 per month and are more suitable for enterprise organizations with larger sales and marketing budgets.
Pricing: ZoomInfo offers the following paid plans:
– Pro Plan – Starting at $80/user/month
– Enterprise Plan – Custom pricing for large teams
– All plans include full access to the ZoomInfo platform and weekly refreshed data.
Some key stats about ZoomInfo include:
– Over 420 million business profiles and contacts available globally
– Data and insights on over 42 million companies
– Enables targeting of over 20 million buying committees
– Integrates with over 225+ CRM and marketing tools
4. Finder
Finder is an online service that lets users perform email search and lookup. Founded in 2006, Finder uses public records and other proprietary databases to gather profiles with contact details, background information, and connections for billions of individuals globally. With over 15 years of experience in personal data research, Finder has become one of the most trusted people search tools on the market.
Pros: Some key advantages of Finder include:
– Performs people and phone number searches globally which is ideal for tracing contacts outside one’s home country.
– Provides detailed profiles with background check information like relatives, property records, criminal history etc.
– Affordable personal and small team pricing plans starting from $7/month.
– User-friendly interface makes it easy for novice users to perform people searches.
Cons: One potential disadvantage is that Finder relies on public records and user-submitted data which means profiles may not always be fully updated or completely accurate.
Pricing: Finder offers various pricing plans starting from $7/month for individual personal use up to customized plans for enterprises. They also offer a free trial for first-time users to test their basic search features.
Some key stats about Finder include:
– Performs over 500 million searches annually
– Has profiles for over 3 billion people globally
– Provides access to public records, social media profiles, and other proprietary databases
– Background check details include address history, relatives, criminal records etc.
5. Hunter
Hunter is an email search and verification tool that helps users find valid business email addresses. Founded in 2012 and based in San Francisco, Hunter allows users to search for emails by name, company, domain or phone number to help improve lead generation and outreach. With over 1 million users globally, Hunter has become one of the leading email finder tools on the market.
Pros: Some key advantages of Hunter include:
– Advanced email verification like name, title and location validation
– Access to over 220 million business profiles for searching emails
– Company and contact information provided for search results
– Email geolocation features to find emails by location
– Email format validation to catch typos or incorrect domains
Cons: One potential disadvantage is that Hunter does not guarantee 100% accuracy on all email searches due to limitations of public data sources.
Pricing: Hunter offers three pricing plans:
– Freelancer Plan: $20/month for 250 credits
– Growth Plan: $49/month for 1,000 credits
– Enterprise Plan: Custom pricing for more advanced features and dedicated support
Some key stats about Hunter include:
– Over 1 million users globally
– Hunter finds a valid email for over 95% of searches
– Ability to search 220 million business profiles
– Features advanced email verification including name, title and location validation
6. Clearbit Connect
Clearbit Connect is a powerful B2B data enrichment tool from Clearbit that helps teams personalize outreach and onboarding. By connecting to your CRM or marketing automation platform, Clearbit Connect instantly pops profiles for leads, contacts, and website visitors with important attributes like company info, role, seniority, social profiles, and more.
Pros: Some key advantages of Clearbit Connect include:
– Enriches contacts with comprehensive profiles to personalize outreach
– Seamlessly integrates customer profiles into your existing systems like CRM or marketing automation
– Valuable B2B data helps personalize experiences across your funnel
– Free plan allows basic enrichment perfect for getting started
Cons: One potential disadvantage is that the free plan has limitations on number of monthly enrichments, so larger volumes may require an upgraded paid plan.
Pricing: Pricing for Clearbit Connect starts with a generous free tier. The Starter Plan is $49/month and includes 5,000 enrichments. There are additional volume-based plans that scale up to enterprise needs.
Some key stats about Clearbit Connect include:
– Profiles over 120 million companies and individuals globally
– Data on over 35 million domains
– Continuous enrichment of over 700 data points per entity
– Integrates with all major CRMs and marketing platforms
7. Contact Out
ContactOut is an email finder tool that allows users to search for email addresses across the web. Founded in 2013, ContactOut is based in San Francisco and provides solutions for finding high quality contact data and growing networks.
Pros: Some of the key advantages of ContactOut include:
– Chrome extension for seamless searching within GSuite
– Ability to find contact info directly from individual website pages
– Automated cleaning and formatting of contact cards for a better user experience
– Free personal plan that offers 10 free credits per month with no credit card required
Cons: One potential disadvantage is that the free plan has limited functionality and credits which may not cover all searching needs for some users.
Pricing: ContactOut offers three pricing tiers:
– Free personal plan (10 free credits per month, no credit card required)
– Pro plan starting at $39/month (100 credits per month)
– Business plan starting at $99/month (Unlimited credits)
Some key stats about ContactOut include:
– Over 500,000 users globally
– Searches over 50 million pages per day
– Finds contact info from 75 million websites
– 95%+ accuracy in email verification
8. LeadSquared
LeadSquared is a marketing automation and CRM software that helps businesses organize their lead generation, management, and sales processes. Founded in 2012, LeadSquared powers over 10,000 customers around the world with its AI-powered tools.
Pros: Some key advantages of LeadSquared include:
– AI-powered lead generation tools like chatbots and automated emails help qualify leads
– Includes landing pages, forms, and surveys to capture leads
– Tightly integrates with major CRMs to move leads through the funnel
– Offers a free basic plan to get started with basic features
Cons: The main disadvantage is that it lacks some advanced analytics capabilities compared to more expensive competitors. The free plan also has limited features.
Pricing: Pricing for LeadSquared starts at $29/month for the Starter plan which includes basic features. The Professional plan is $79/month and unlocks more advanced functionality. Custom enterprise plans are also available for large businesses.
Some key stats about LeadSquared include:
– Over 10,000 customers globally
– Processes over 1 billion marketing interactions per month
– Integrations with major CRMs like HubSpot, Salesforce, and Microsoft Dynamics
9. FullContact
FullContact is an award-winning identity resolution platform that helps businesses enrich customer profiles and verify contacts. Founded in 2010 and based in Denver, FullContact has become a leader in the identity resolution industry by providing organizations with privacy-compliant data to power tailored customer experiences.
Pros: Some key advantages of FullContact include:
– Enrich and verify contacts with demographic and professional details
– Seamless CRM and social media integrations like Salesforce, Marketo, and LinkedIn
– Batch processing capabilities via API for large datasets
– Free plan provides basic identity resolution and contact enrichment
Cons: The main disadvantage is that the free plan has limited functionality and data sources compared to the paid plans. For more advanced features like customizable data enrichments, larger API call volumes, and additional supporting data sources, an upgraded paid subscription is required.
Pricing: FullContact offers various pricing plans starting from a free plan upto enterprise plans customized for large organizations. The free plan provides basic contact enrichment and verification from a limited set of data sources. Premium paid plans start at $99/month and offer more data fields, batch processing via API, and customer support.
Some key stats about FullContact include:
– Processes over 5 billion records per year
– Resolves over 100 data sources including public records, social networks, and business directories
– Has over 2,500 customers including Fortune 500 companies
10. Rapportive
Rapportive is an email finder tool and Chrome extension that provides contextual contact cards within Gmail. Founded in 2007, Rapportive uses AI and data to surface valuable insights about email contacts.
Pros: Some key advantages of Rapportive include:
– Chrome extension for Gmail allows insights directly within email
– Contact cards provide background, role, social profiles for context
– Phone and social integrations allow calling or connecting with contacts
– Free individual plan works for solo users or small teams
Cons: A potential disadvantage is that the free plan has limited features compared to paid tiers. For large teams or advanced use cases, an enterprise subscription may be required.
Pricing: Rapportive offers a free individual plan as well as the following paid tiers on an annual subscription basis:
– Professional: $96/year for teams of up to 5 users
– Business: $240/year for teams of up to 15 users
– Enterprise: Custom pricing for large organizations
Some key stats about Rapportive include:
– Over 5 million users worldwide
– Integrates with Gmail, Outlook, and other email clients
– Provides details on 15 million companies and 50 million individuals
11. Uplead
Uplead is a leading provider of B2B contact data. Founded in 2012, Uplead has become the go-to resource for business professionals to research companies and find accurate contact information. Uplead maintains a database of over 235 million business contacts from around the world.
Pros: Some key advantages of Uplead include:
– Detailed company profiles that provide valuable insight for sales and marketing research
– Bulk import capabilities that allow users to upload lists of companies and match to profile data
– AI-powered email finder tool that saves time by automatically validating and discovering emails
– Clean and intuitive interface that makes browsing and searching the database straightforward for B2B professionals
Cons: A potential disadvantage is that as a paid service, it may not be feasible for all budgets. However, Uplead does offer free trials and tiered pricing plans to make it accessible to both small and large organizations.
Pricing: Uplead offers flexible pricing plans starting from $99 per month for individual use up to enterprise plans for large organizations. All plans include access to the full database and profile information. Additional credits are also available for bulk searching and email verification.
Some key stats about Uplead include:
– Database of over 235 million business contacts globally
– Profiles include company details, financials, employees and more for millions of companies
– AI-powered email finder tool that can validate and find emails with over 90% accuracy
12. FindThatLead
FindThatLead is a lead generation tool that allows users to find contact information like emails, phone numbers, and social profiles from websites. The tool scrapes websites and uses algorithms to extract leads so sales and marketing teams can focus on outreach instead of manual research.
Pros: Some key advantages of using FindThatLead include:
– Ability to find leads from websites quickly through automated searches
– Chrome extension allows searching directly from the browser bar
– Affordable pricing plans tailored for businesses of all sizes
– Intuitive interface makes it easy for anyone to start finding leads
Cons: As with any lead generation tool, the accuracy of results may vary depending on the website designs and amount of contact data available publicly. The free plan also has limitations on the number of searches.
Pricing: FindThatLead offers various pricing plans starting from a free Basic plan up to a Premium plan. The free plan allows up to 5 searches per month while paid plans start at $49/month for 250 searches and go up to $247/month for unlimited searches.
Some key stats about FindThatLead include:
– Over 1 million leads generated for customers
– Searches over 50,000 websites daily
– Chrome browser extension included for easy lead finding
– Simple onboarding process designed for small businesses
13. DiscoverOrg
DiscoverOrg is a leading provider of B2B sales intelligence and contact data. Founded in 2007 and based in Vancouver, Canada, DiscoverOrg has since grown to become a trusted solution for many sales and marketing teams globally. The company’s flagship product is their proprietary business contact database that currently contains over 240 million business profiles. This database is one of the largest collections of accurately-verified and consistently-updated B2B contact information available today.
Pros: Key advantages of using DiscoverOrg’s database include:
– LinkedIn-level of detail on many contact profiles
– Powerful search filters to precisely target ideal prospects
– Batch lookup and export tools to easily gather dozens of contacts
– Truly global coverage of companies both large and small
– Regular updates ensure data remains accurate over time
Cons: The main potential disadvantage is the cost as DiscoverOrg does not offer a free version. Paid subscriptions are required to access the full database. However, for most established B2B sales and marketing teams the value provided likely outweighs the subscription cost.
Pricing: Pricing for DiscoverOrg starts at approximately $999/month for smaller teams and scales based on the number of users and types of functionality required. Custom pricing options are also available. All plans include access to the full contact database as well as tools like batch lookup, data exports, and regular updates.
Some key stats about DiscoverOrg’s contact database include:
– Over 240 million business profiles from companies around the world
– Data on contacts includes name, email, phone, role, social profiles, and more
– Regularly updated from public and proprietary sources
– LinkedIn profile-level details on many contacts
– Advanced search and filtering capabilities for targeting prospects
14. Lead411
Lead411 is a leading B2B sales lead generation tool that provides an unlimited database of qualified leads. Founded in 2009 and headquartered in Chicago, Lead411 differentiates itself by fueling its leads database with intent data to provide the most accurate and up-to-date contact information.
Pros: Some key advantages of using Lead411 include: – Comprehensive lead database with accurate, intent-based contacts – Batch processing tools to easily send personalized outreach emails to large lists – Tight integration with popular tools like Outlook and GSuite for seamless workflow – Free personal use option for individual sales and marketing professionals to test the platform
Cons: One potential disadvantages is that as a SaaS tool, users must subscribe to a paid plan for full access to all features and lead volume. The free personal plan has limited functionality and lead credits.
Pricing: Lead411 offers flexible pricing plans starting at $49/month for 500 leads. Plans scale up to enterprise options with unlimited leads starting at $249/month. No long term contracts and no penalties for cancelling ensure easy adoption for teams of all sizes.
Some key stats about Lead411 include: – Over 50 million B2B contact records – Constant updates with 5 million new contacts added monthly – Sources contact data from over 80,000 websites and blogs to extract intent signals – Offers features for email verification, batch email outreach, and integration with CRM/email tools like Outlook and GSuite
15. Knock Email Finder
Knock Email Finder is an email finding tool that helps users find contact emails with minimal information. Founded in 2013 and headquartered in Austin, Texas, Knock helps people buy homes before selling their current one by partnering with real estate agents and lenders.
Pros: Some key advantages of Knock Email Finder include:
– Finds emails with minimal info such as name, company, location
– Powered by AI and sales intelligence for more accurate results
– Easy to use UI makes it simple to perform searches
– Integrates with CRM and email tools for streamlined workflow
Cons: The main disadvantage of Knock Email Finder is that the free plan is limited to only 50 searches per month.
Pricing: Knock Email Finder offers the following pricing plans:
– Free Plan: Limited to 50 searches per month
– Professional Plan: $49/month for 200 searches and advanced features
– Business Plan: $99/month for 500 searches and team sharing
Some key stats about Knock Email Finder include:
– Over 100,000 users
– Searches billions of public records monthly
– Finds emails for over 90% of business contacts
– Returns contacts within seconds
Conclusion
Choosing the right email enrichment tool depends on your specific use case and budget. The tools highlighted in this guide are among the most full-featured and popular options in the market. Consider criteria like database size and coverage, required lead volume, functionality and available integrations to identify the tool that can help scale your sales and marketing processes the most effectively in 2023.